KING
Anniversary Campaign
SOLUTION
Two days. Two locations. Our team got together at an impressive property in Seaforth to showcase KING furniture in its natural habitat. We then headed to the KING headquarters in Sydney where some of Australia’s finest furniture design and manufacturing takes place.
Whilst the retail film for KING explores the comfort, beauty and potential of KING furniture within elegant contemporary spaces, the brand and social films delve into the labour, precision and passion carried out by KING craftsman from where it's quality inevitably derives.
BRIEF
KING’s concept behind the Anniversary Campaign was to explore the relationship between craftsmanship and technology, and how this contributes to the quality and assurance of their furniture to "stand the test of time, for generations to come".
BRIEF
For the in-between campaign KING wanted to focus of the "why buy KING" message
Concept | Direction | Production | Post | Final Delivery
Concept | Direction | Production | Post | Final Delivery
Brand 15sec TVC
Retail 15sec TVC
Heritage Social Film
Design Social Film
Flexibility Social Film
Steel Social Film
Sustainability Social Film