SOLUTION
 

The beauty of 3D design is that it allows the ability to showcase a product in a way that transcends beyond logistical confines. In particular, KING wanted to exhibit the steel frame integrated within the design. 

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This particular 3D product film would also go on to be showcased in the KING showroom, where customers could enjoy the "cinema experience" through interacting with the KCV and viewing the product film simultaneously.

BRIEF
 

Introducing KING CLOUD V - a state-of-the-art cinema seating system engineered for unmatched comfort and endless possibilities. 

KING desired a 3D product film to display in their showrooms to flaunt the flexibility and ingenuity of their KING CLOUD V cinema seating system.