SOLUTION
 

We created 2 films. One for fashion and one for food that celebrated those themes in an abstract way. The content was played on large digital billboards around the shopping centre.
 

Emporium
Digital Display

BRIEF

In 2014, Melbourne opened their high-end contemporary shopping centre called Emporium to the public. The Joy Agency approached us to produce a promotional digital display to appear on their large screens on the day of their opening to celebrate the exciting event. 

SOLUTION
 

We created 2 films. One for fashion and one for food that celebrated those themes in an abstract way. The content was played on large digital billboards around the shopping centre.
 

SOLUTION

Displayed on two large digital billboards, this particular body of work celebrates the versatile, adaptable and transient nature of food and fashion that we chose to be demonstrated through reflective surfaces, malleable shapes and fluid fabric textures that eventually moulds itself around the logo to symbolise Emporium’s embodiment of these elements. 
 

Concept | Direction | Production | 3D | Post | Final Delivery
 

 Concept | Direction | Production | 3D | Post | Final Delivery

 

SOLUTION
 

We created 2 films. One for fashion and one for food that celebrated those themes in an abstract way. The content was played on large digital billboards around the shopping centre.
 

Concept | Direction | Production | 3D | Post | Final Delivery