40 Year Anniversary Brand Film


We decided early on not to create a film celebrating KING's 40th birthday but rather, create a film celebrating KING as a brand and then use the birthday as a reason to promote the film. This meant that the film had far more relevance and longevity and is still used 4+ years later.

Concept | Direction | Production/Shoot | Post | Final Delivery


KING wanted to create content around their 40 year anniversary.


KING wanted to create content around their 40 year anniversary.