SOLUTION
 

We decided early on not to create a film celebrating KING's 40th birthday but rather, create a film celebrating KING as a brand and then use the birthday as a reason to promote the film. This meant that the film had far more relevance and longevity and is still used 4+ years later.

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Concept | Direction | Production/Shoot | Post | Final Delivery

BRIEF
 

KING wanted to create content around their 40 year anniversary.