SOLUTION
 

We decided early on not to create a film celebrating KING's 40th birthday but rather, create a film celebrating KING as a brand, and in turn, KING's 40 years worth of longevity. Years later, and KING still utilises this content today. 

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BRIEF
 

Founded in 1977, Australian furniture tycoon and a regular client of ours, KING desired a brand film that celebrated their 40 Year Anniversary.