Concept | Direction | Production | Post | Final Delivery

 

VIVID Sydney

Logo

BRIEF
 

King came to us wanting to showcase

their range of outdoor furniture.

Concept | Direction | Production | Post | Final Delivery

 

BRIEF
 

King came to us wanting to showcase

their range of outdoor furniture.

BRIEF
 

In 2021, Vivid Sydney wanted an inspiring animated sequenced to celebrate its 12th year as one of the world's most spectacular visual events. The festival itself features a vast array of light installations, projections and contemporary music performances and Destination NSW wanted a logo that was an embodiment of these features. 

SOLUTION
 

When approaching this particular body of work we wanted to steer clear of regimented and structurally based objects and instead introduce organic lights forms, fluidity and the blending of gradients through smooth motions and refractive light.    

Concept | Direction | Production | Post | Final Delivery

 

Music Credit - Lorne Balfes

Process Reel

Stills