SOLUTION
 

We wanted to shift the brand to focus on comfortable, relaxed Australian living and what better place to appreciate the beauty of the Australian outdoors than Byron Bay?

 

It was by no accident that the warm glows and coastal hues integrated throughout this body of work pay homage to the Australian landscape and correspond with the style and tones of the outdoor KING collection. The focus was on family, living in the moment and connecting with each other and nature... This is fluid throughout the entirety of the narrative, since connection, kindship and mindfulness lie at the core of this campaign and KING furniture functions as an organic means of bringing people together.

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We approached the shoot in a way that we could maximise the amount of content we generated from the shoot. In the end we delivered approx. 100 unique bits of content, from a 60sec brand film to various TV commercials, product films and pre-rolls.

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