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The Traitors 

Logo & Branding

SOLUTION

It only seemed natural to establish a logo that channelled themes of deception, concealment and metamorphosis. We utilised cloth simulation to create a logo reveal that resembled a cloak, wrapping itself around the logo as if to bury a secret. 

We also channelled characteristics of the set design and incorporated THE TRAITOR's emblem when establishing the branding package for the series. 

BRIEF
 

ENDEMOL SHINE AUSTRALIA requested a new logo and branding package for NETWORK TEN's psychological adventure series, THE TRAITORS.

 

Eighteen celebrity contestants live in a castle for a week and operate as one of two roles. A "Faithful" - working in a team to complete missions to build a pile of silver. Or, as a "Traitor" - hiding in the shadows, pretending to be faithful, whilst simultaneously plotting the downfall of their teammates.  

Concept | Direction | Production | Post | Final Delivery

 

BRIEF
 

King came to us wanting to showcase

their range of outdoor furniture.

Concept | Direction | Production | Post | Final Delivery

 

BRIEF
 

King came to us wanting to showcase

their range of outdoor furniture.

STILLS

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