The Traitors
Logo & Branding
SOLUTION
It only seemed natural to establish a logo that channelled themes of deception, concealment and metamorphosis. We utilised cloth simulation to create a logo reveal that resembled a cloak, wrapping itself around the logo as if to bury a secret.
We also channelled characteristics of the set design and incorporated THE TRAITOR's emblem when establishing the branding package for the series.
BRIEF
ENDEMOL SHINE AUSTRALIA requested a new logo and branding package for NETWORK TEN's psychological adventure series, THE TRAITORS.
Eighteen celebrity contestants live in a castle for a week and operate as one of two roles. A "Faithful" - working in a team to complete missions to build a pile of silver. Or, as a "Traitor" - hiding in the shadows, pretending to be faithful, whilst simultaneously plotting the downfall of their teammates.
Concept | Direction | Production | Post | Final Delivery
BRIEF
King came to us wanting to showcase
their range of outdoor furniture.
Concept | Direction | Production | Post | Final Delivery
BRIEF
King came to us wanting to showcase
their range of outdoor furniture.
STILLS