SOLUTION
 

With this in mind, we decided channel the concept of the "Big Bang" - a stylised and abstract representation of an epic explosion, which see's TIMES NETWORK depicted as a pyramid at it's centre, and it's diverse range of channels and media outlets expanding beyond the heart of this explosion. Taking inspiration from Stanley Kubrick's, 2001: A Space Odyssey, we experimented with light particles and vibrant colours in a space- inspired environment to produce an epic, cinematic event that encapsulates the centrum of media. 

BRIEF

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TIMES NETWORK, part of India's largest media conglomerate, THE TIMES GROUP, came to us to produce an epic broadcast ident to encapsulate the notion of TIMES NETWORK being at the heart of it's industry, and to celebrate the vast collection of brands they represent.